Hi, I am Jill Baker.

I’ve been telling stories through photography for over two decades.

My career started in the hustle and bustle of New York City, where I first fell in love with the art of capturing moments. After years of shooting in NYC, I moved to San Francisco, and now I’m based in North County San Diego. Through it all, my passion for creating authentic, meaningful images has only grown stronger.

Over the years, I’ve had the privilege of photographing families, small businesses, and everything in between. Today, I specialize in family lifestyle photography and small business branding. I take pride in creating images that tell a story—whether it’s the natural connection between a family or the unique essence of a brand.

My approach is simple: I want you to feel comfortable, authentic, and most importantly, yourself.

I believe the best photos happen when people are relaxed and free to be who they are. I won’t make you hold awkward poses or ask you to “say cheese.” Instead, I focus on capturing the real moments—the laughter, the love, the energy—that make your story yours. Whether it’s a candid family moment or a brand shoot that feels like an extension of you, my goal is to create images that are as natural as the life you live.

If you’re looking for timeless photos that feel real, I’d love to work with you.

Person in baseball cap poses with small furry dog at beach during sunset.